In another first for The Business Show, my guest this week is my first from Australia! I first met Gina Balarin at a Business Biscotti event where we were both guest speakers. It’s taken us until now to get our act together and have her as my guest on this podcast
Gina runs Verballistics and storytelling is one of her loves. What better time to release this episode than as National Storytelling Week draws to a close. For more on that see https://www.sfs.org.uk/national-storytelling-week .
As you will hear, Gina tells a great story, and I will divulge that I did less editing on this episode than on any other – her words just flow – she speaks as well as she writes.
Gina speaks not only of the difference between storytelling and selling, but we dig into how to create a story which you can then tell.
To get in touch with Verballistics go to https://www.verballistics.com.au/ and you can connect with Gina via https://www.linkedin.com/in/ginabalarin/. You can buy The Secret Army: Leadership, Marketing and the Power of People: https://www.amazon.co.uk/Secret-Army-Leadership-Marketing-People/dp/1544836341 or the version of Amazon in any country around the world.
If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .
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