On The Business Show on Marlow FM on 16th Nov 23, my guests were Sophie Comas of Rimu Marketing and Chris Bantock of Agency Local, who joined me to talk about their work, and to discuss a range of business news stories.
The theme for my music choices was “yellow” - given that a road next to Watford FC has been renamed Yellow Brick Road, I started with Elton John’s “Goodbye Yellow Brick Road” - https://youtu.be/B71PYsd8fG8?si=WNymDmXQpB68wodx is a live version filmed in Kiev.
Sophie then spoke about her marketing agency, Rimu Marketing, which acts as a virtual marketing team for their clients, enabling them to explore and implement the whole range of marketing options for them.
Her website is at https://www.rimumarketing.co.uk/ - connect with her at https://www.linkedin.com/in/sophiecomas/.
Chris then talked about his business, Agency Local, a community for marketing and creative agencies, to support them on the commercial side of running a business.
Their website is https://www.agencylocal.co.uk/ - connect with him at https://www.linkedin.com/in/chrisbantock/ .
His music choice was “Cool for cats” by Squeeze because they’re embarking on their 50th anniversary tour and they were one of the first bands he saw live. Hear it at https://youtu.be/uJ2cEc_TCH8?si=k1qIEacovxnMkbCo.
Chris chose a story featured at https://www.agencybenchmarker.co.uk/ - click on the link there to download the report about hybrid working. We talked about a range of options for businesses and for their people and concluded that one size does definitely not fit all.
We then played Sophie’s music – “The Christmas Song” by Michael Bublé, chosen because he has a reputation for Christmas songs, so we played one. Hear it at https://youtu.be/QJ5DOWPGxwg?si=NMP0M-N11sGuj6WG.
Sophie’s story is at https://www.marketingweek.com/coca-cola-aldi-christmas-most-effective/ - which Christmas ads are the most effective, and what does “effective” mean?
Her other story is https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/30/top-5-marketing-trends-for-2024/?sh=2edb2614e437 which tied in with Chris’s other story https://www.cim.co.uk/content-hub/editorial/todays-top-five-marketing-challenges/ - what’s expected in the world of marketing in 2024?
Connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.
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